Citizen Global is our insights agency, equipped to handle both market and user research. We specialise in connecting the dots for our clients, using both qualitative and quantitative data to tell stories and help set strategy and direction.
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Given our global footprint, we are uniquely qualified to help our clients navigate new territories and audiences, giving them a stronger grasp of cultural and socio-economic context, through our dynamic regional expertise and ethnographic insight.
Learning and inquiry are essential to growth. Our skilled teams understand humans and culture and uncover the insights that shift perspectives.
learn moreFrom raw to real, our content creators are culturally informed and our output is bespoke. We go further and deeper to create great narratives, delivered in multiple forms.
see moreFor the inquisitive these are the articles and features we are curious about.
read moreApplied anthropology:
How we help brands
navigate new
territories.
“It’s always a pleasure working with Citizen. They deliver informed insight and cultural know-how. They presented well researched and engaging trend reports for India that went on to inform the future planning of many of the brands we work with.”
Find the why to your what, with us
Encuentra el porqué a tu qué, con nosotros.
हमारे साथ, अपने क्या के लिए क्यों खोजें
Trouvez le pourquoi de votre quoi, avec nous
ابحث عن سبب ما لديك معنا
与我们一起找到你的原因
We help inform your strategic business decisions by interpreting, consolidating and synthesising information.
For the launch campaign of EXPO 2020 Dubai, we travelled the globe to find people and places that spoke to their vision, connecting minds and creating the future.
read moreMeet the team uncovering the unfamiliar, unchartered, unexplored
