case studies

We help clients navigate new territories and audiences, giving them a deeper cultural and socio-economic context through our strong local and global expertise. Our approach informs innovation and decision making, and is built on real-world insight grounded in ethnography.

Nutrition Research

Deep dive into the Saudi market for a leading health brand.

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Bespoke HNWI Consumer Insight

Bespoke recruitment for a luxury fashion brand.

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Persona Segmentation

Persona segmentation work for a global financial client.

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Future of Education in the Middle East

Research into ultimate educational proposition for private international schools in the Middle East.

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Growth Model

Insights for a leading global FMCG dairy brand.

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Saudi Arabia

Social Media Privacy

Navigating cultural red lines in Saudi Arabia for a social media platform.

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Data & Collaboration Solutions

We delved into the working lives of everyday people in Delhi, Dubai and Taipei for a fantastic cross cultural study.

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Saifullah

Daily Bread

Are you what you eat? We explored local eating habits and diets, shedding light on cultural differences and health concerns amongst youth in the Middle East.

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Pernod

Beverage Trend Reports

From hooch to the top shelf, the great social lubricant has given us plenty to explore across Indian contemporary life.

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Privacy Market Immersion

Research to gain a deeper insight into attitudes to privacy in India, UK and Brazil.

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E-Signature Trust & Security

We travelled across Europe to explore perceptions and attitudes towards trust and security in the e-signature space.

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Flexible Futures / The World @ Work

Flexible Futures / The World @ Work

Let’s get flexible, flexible. Flexible Futures is a platform co-created with Dropbox to explore the shifting parameters faced by the world at work.

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Find the why to your what, with us.

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