Bespoke HNWI Consumer Insight
Bespoke recruitment for a luxury fashion brand.
Project Background: A luxury fashion brand commissioned us to recruit 10 high net worth women to explore their tastes and behaviours when it comes to luxury brands.
Methodologies: In homes, diary studies, digital content
Deliverables & Outcomes: Valuable insight into affluent consumer tastes, decision making and behaviours, with a focus on Emirati and Gulf nationals.