Nutrition Research
Deep dive into the Saudi market for a leading health brand.
Saudi Arabia
Project Background: A leading nutrition brand asked us to conduct a research project in Saudi Arabia to gain a deeper understanding of experiences, behaviours and needs of consumers on GLP1 medication and their perception of oral nutrition supplements.
Methodologies: Online Community, Remote IDIs
Deliverables & Outcomes: Final report informed consumer perception leading to development of a BASES-ready concept.